Audience Profile
Research
‘Socially Conscious’ – what social issues concern and/or
affect the target audience?
79% - Depression/Suicide
65% - Censorship of Freedom of Expression
62% - Climate change
59% - Inequality
44% - Political Corruption
44% - Gun Violence
44% - Police Brutality
41% - Drugs and Addiction
27% - Brexit
15% - Immigration
79% - Depression/Suicide
65% - Censorship of Freedom of Expression
62% - Climate change
59% - Inequality
44% - Political Corruption
44% - Gun Violence
44% - Police Brutality
41% - Drugs and Addiction
27% - Brexit
15% - Immigration
(Using data from my
Coursework questionnaire, 34 total responses.)
‘Middle to upmarket’ – What brands?
Not as prevalent brand loyalty.
Some brands popular with the 16-25 age group include H&M, Costa Coffee, Converse, River Island, Primark, HMV, Topshop and Sony.
However, increasingly a move to online ordering and shopping, therefore Amazon and online stores have seen large growth with this demographic.
Not as prevalent brand loyalty.
Some brands popular with the 16-25 age group include H&M, Costa Coffee, Converse, River Island, Primark, HMV, Topshop and Sony.
However, increasingly a move to online ordering and shopping, therefore Amazon and online stores have seen large growth with this demographic.
What media habits – music genres and platforms, social media, subscriptions
Social Media
Most of target demographic tend towards social media presence over many different platforms, rather than staying to one platform.
TV and film
The target demographic tends towards streaming and on demand watching rather than watching TV shows live on air.
However, 16-25 year olds still make up a large proportion of cinema goers, so films are not only consumed on streaming platforms but also in cinemas as well.
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